GAB: Tiger Beer Upgrades into A Solid Platinum

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The Concept:

Tiger Beer launched its officially new look and packaging from gold-to platinum . The objective was to featuring the face-lifted version to promote the revamped packaging of the alcoholic beverage.

The print ad are with three version: Celebration, Rock Star and Football ran in all major local dailies across three
languages (English, Malay, and Chinese).
 


 
 


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