Mahsuri Kicap Koleksi Resipi-resipi Rahsia

Preview Project Here: www.mahsurikicap.com


About:

Mahsuri Kicap is new Malay-specific brand of sauce by Lee Kum Kee Malaysia. The idea of this “Mahsuri Resipi-
resipi Rahsia” campaign is to raise awareness of Mahsuri and its core positioning by calling fans to unearth secret Malaysian recipes and their origin place.

What is your family secret cooking recipe? A campaign calling fans to unearth secret Malaysian recipes. Featuring recipe origins by state, calling for submissions of their hometown dish (using Mahsuri sauces).

 




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